The next generation of smartphones to drop in the U.S. is slated to have the ability to provide users with even more convenient access to mobile wallet technology, and Microsoft is leading the charge.
Over the past year, the convergence of mobile technology and alternative payment methods has been quite a hot topic among consumers and industry experts alike. PayPal, of course, is among the industry leaders (in alternative payment methods), but Microsoft intends to be one of the first to offer the ability to make payments through a Windows 8-powered smartphone.
As discussed in a recent Puget Sound Business Journal report (whose offices, suitably, are only a few towns south of the central offices of Microsoft), this is part of Microsoft’s new strategy to invigorate the slow-to-take mobile Windows platform and make it more stable, secure, and user-friendly, and therefore attractive to customers.
This more secure and usable interface will provide users with more data encryption controls on more devices, giving business IT departments better control of their companies’ mobile communications overall. This includes improving security measures and making devices expandable, offering better microSD support.
Among the most notable upgrades that Microsoft will make to their new Windows 8 phones is the inclusion of NFC technology. Near-Field Communication is something that the software giant had been shying away from but it seems they are ready to join the fray. Of course, because they are such a large development company, they may have the capability of adapting more quickly and could, in turn, change the face of mobile technology in doing so.
There is another benefit to having Microsoft aboard the proverbial mobile payment bandwagon. Having such a big name, and one that was originally somewhat averse to the idea of NFC technology, making the transition to this more modern format might convince critical consumers to shelve their security concerns and give it a try. While NFC technology may still be quite young and there are some issues that still need addressing, the fear that people are expressing is probably blown, at least a bit, out of proportion.
Microsoft, though, seems to be moving in the right direction in regards to mobile payment systems as some of the biggest issues expressed by consumers has been in regards to security and scarcity. Obviously these are two things that Microsoft could quickly and easily address, and they have already begun to take a look at both of them.
Indeed, their new device addresses both issues by improving mobile security in more phones optimized for such a task through the Mobile Windows 8 operating system. The hope is that even the talk of such things is enough to sway the most diligently critical consumers into, at the very least, taking a look at what Microsoft has in store for the near future.
Mobile wallet technology is still in its infancy and the common concern that it is not as secure as traditional methods still precludes the mindset of most consumers. Even with Microsoft choosing to move forward in this way it is still not something easily accepted, which is also true of industrial entities. Indeed, common understanding shows that mobile wallet technology will probably be a bit of a burden to many companies in several industries.
On the other hand, mobile wallet technology is slated to generate tens of billions of dollars in revenue by the end of 2015, which is not that far away. This is not an arbitrary date, though; it is the year when experts have predicted that mobile wallet technology will have finally earned acceptance within the entire spectrum of the general public.